Overview
This document details the properties generated by the Audience Insights reports feature. These properties can be published to partner integrations such as Salesforce, Hubspot, Eloqua, Braze, and more.
This guide will aid in the effective use of data export for enhanced audience insights and targeted marketing strategies.
Subscriber Export Properties
The following properties are available for accounts that track subscriber id.
| Label | Type | Description |
|---|---|---|
| Days Since Last Video View | Number | Days since the viewer last had a video view. |
| Devices Used (Last 3 Months) | String | All devices used in the last 3 months. |
| Email Hash (MD5) | String | MD5 hash of email (if configured). |
| Email Hash (SHA2) | String | SHA2 hash of email (if configured). |
| Engagement Status | String | The current engagement status of viewer. In-depth explanation of how this is calculated is illustrated in UI. |
| Fan of Series | String | Series where, in the last 3 years, the viewer has watched either 10 episodes or half the episodes available. |
| Hours Viewed (Last 3 Months) | Number | Sum of the watch duration of all views in the last 3 months. |
| Is Reconnect | Boolean | True if the customer has previously churned and reconnected. |
| Last Video View Date | Date | Date of the most recent video view. |
| Primary Device Used (Last 3 Months) | String | Most frequently used device in last 3 months by view count. |
| Primary Device Used (Lifetime) | String | Most frequently used device by view count. |
| Primary Viewing Location (Last 3 Months) | String | Most frequent viewing location in last 3 months by view count. |
| Primary Viewing Location (Lifetime) | String | Most frequent viewing location by view count. |
| Series Sampled | String | Series where in the last 3 years where at least 5 minutes of multiple episodes were watched. |
| Customer ID | String | Customer Id field. What this represents may differ depending on how account was configured. |
| Subscription Channel | String | Subscription Channel. |
| Subscription Currency | String | Subscription Currency. |
| Subscription End Date | Date | Subscription End Date. |
| Subscription ID | String | Subscription ID. |
| Subscriber Lifetime Value | Number | Sum of all revenue paid by customer. |
| Subscription Product | String | Subscription Product. |
| Subscription Special Offer Used | Boolean | Subscription Special Offer Used. |
| Subscription Start Date | Date | Date the subscription started, not including any trial period. |
| Subscription Trial Start Date | Date | Date the trial started. |
| Subscription Unit | String | Unit of the subscription period. |
| Subscription Unit Price | Number | Price of the specified subscription unit. |
| Subscription Tenure (in Days) | Number | Days since most recent subscription started. |
| Export Context | String | Set based on where the report was generated from. |
| Customer Subscription Count | Number | Number of subscriptions customer has had. Tracks churning and rejoining. |
| Customer Tenure (in Days) | Number | Total number of days customer has been subscribed, across all subscriptions. |
| Customer Voluntary Cancellation Count | Number | Number of times the customer has actively cancelled a subscription. |
| Most Recent Videos | String | The 10 titles that were watched most recently. |
| Most Recent Entertaining Videos | String | The most recently watched 10 titles that watched at least 75% of the video. |
| First Watched Videos | String | Titles of the first videos watched by customer. |
| Top 3 Genres (Last 3 Months) | String | Top 3 genres in the last 3 months by view count. |
| Top 3 Genres (Lifetime) | String | Top 3 genres by view count. |
| Customer Hours Viewed | Number | Sum of duration of all views across all customer’s subscriptions. |
| Entertainment Index (Last 3 Months) | Number | Entertainment Index for views in the last 3 months. ( Satisfied views (>= 75% watched) - Dissatisfied views (<=10% watched) ) / number of videos watched |
| Entertainment Index (Lifetime) | Number | Entertainment Index for views in the last 2 years. ( Satisfied views (>= 75% watched) - Dissatisfied views (<=10% watched) ) / number of videos watched |
| Segment Ids | String | Segments ids for the segments the viewer is a part of. |
| Segment Names | String | Segments names for the segments the viewer is a part of. |
Registered User Export Properties
| Label | Type | Description |
|---|---|---|
| CustomerId | String | Customer Id field. What this represents may differ depending on how account was configured. |
| firstViewDate | Date | Date of first view in the last 2 years. |
| lastViewDate | Date | Date of most recent view in the last 2 years. |
| daysSinceLastEngagement | Number | Date of most recent view in the last 2 years. |
| tenure | Number | Days since the first view in the last 2 years. |
| engagementStatus | String | The current engagement status of viewer. In-depth explanation of how this is calculated is illustrated in UI. |
| primaryDeviceLast2Years | String | Device with highest view count in last 2 years. |
| primaryDeviceLast3Months | String | Device with highest view count in last 3 months. |
| devicesUsedLast3Months | String | All devices used in last 3 months. |
| primaryLocationLast2Years | String | Location with highest view count in last 2 years. |
| primaryLocationLast3Months | String | Location with highest view count in last 3 months. |
| fanOfSeries | String | Series where, in the last 2 years, the viewer has watched either 10 episodes or half the episodes available. |
| hoursViewedLast3Months | Number | Sum of duration of all views in the last 3 months. |
| hoursViewedLast2Years | Number | Sum of duration of all views in the last 2 years. |
| mostRecentVideos | String | The 10 titles that were watched most recently. |
| mostRecentEntertainingVideos | String | The most recently watched 10 titles that watched at least 75% of the video. |
| firstWatchedVideos | String | The first 10 titles that were watched in the last 2 years. |
| genreTop3Last3Months | String | Top 3 genres watched in the last 3 months by view count. |
| genreTop3Last2Years | String | Top 3 genres watched in the last 2 years by view count. |
| entertainmentIndexLast3Months | Number | Entertainment Index for views in the last 3 months. ( Satisfied views (>= 75% watched) - Dissatisfied views (<=10% watched) ) / number of videos watched |
| entertainmentIndexLast2Years | Number | Entertainment Index for views in the last 2 years. ( Satisfied views (>= 75% watched) - Dissatisfied views (<=10% watched) ) / number of videos watched |
| exportContext | String | Set based on where the report was generated from. |
| segmentNames | String | Segments names for the segments the viewer is a part of. |
| segmentIds | String | Segments ids for the segments the viewer is a part of. |