Content: Catalog and Explorer

In this topic, you will learn about the content catalog and content explorer metrics included in the Audience Insights data. These metrics allow you to see really big pictures, as well as incredibly detailed views of your content consumption.

Introduction

Content Catalog and Content Explorer metrics can compare specific titles to see how they performed against each other. They can look at seasonal trends across multiple series to identify cross-promotional opportunities. With this information, it is possible to create engagement strategies to increase views and attract more subscribers.

Content catalog by title

The content catalog metric packs a ton of functionality into one powerful table to provide a sense of relative OTT content performance broken down by title, series, genre, channel, and sport.

Overview

Quickly view a summary of content catalog data.

Content catalog by
Content catalog by

Review content catalog data:

  • Title - Title of the content viewed
  • Type - Type of content viewed
  • First view date - Date of the first view
  • Audience size - Number of unique viewers
  • Video views - Number of times a video started playing
  • Attention index - On a scale of -100 to 100 compares the number of dissatisfied viewers with the number who watch to at least 75% completion
  • Service rating - Percentage of your total audience that watched this content
  • Net service rating - Percentage of your total audience that have watched this content with an Attention Index greater that 75
  • Service view share - Percentage video views relative to total service views
  • Net service view share - Percentage video views relative to total service views. Only content with an Attention Index of 75 or greater are counted

Actions

Here are the actions that are available for this table.

  • Click Overflow menu to download data as a CSV file.

    Download customer change data

  • Click Overflow menu to select a Smart View.

    Download customer change data

  • Click Overflow menu to select a date to retrieve data.

    Download customer change data

  • Select Overflow menu to automatically change the table data and filter by VOD, Live/Linear, VOD Release Performance.

  • If you select the VOD Release Performance you can click Overflow menu to see a graphic with the view trends.

Content explorer by

The content export metric provides you with big pictures, as well as incredibly detailed views of your content consumption. You can filter the data by movies, series, or all.

Overview

Quickly view a summary of content export data.

Content explorer by
Content explorer by

Review content export data:

  • Title - Title of the content viewed
  • Audience - The count of audience members who viewed this content during the time range
  • Las 30 days - The count of audience members who viewed this content over the last 30 days
  • Service view share - Percentage of video views relative to total service views
  • Attention index - On a scale of -100 to 100 compares the number of dissatisfied viewers with the number who watch to at least 75% completion
  • Shared audience - Shared audience between the primary and connected content

Actions

Here are the actions that are available for this table.

  • Click Overflow menu to download data as a CSV file.

    Download customer change data

  • Click Overflow menu to automatically change the table results and filter by Series, Movies or All.

    Download customer change data

  • Click Overflow menu to filter by Series, Movies or Primary genre.

    Download customer change data

  • Click Overflow menu to sort by presets.

    Download customer change data

  • Click Overflow menu to download the current view as a CSV file.